Unifying our AI experiences
The potential for AI to benefit businesses and their customers is greater than ever before, and designers and engineers must be attuned to the impact as these experiences are created.
This Iterable AI Design Guide provides a resource for designing and building intuitive, familiar, and impactful AI experiences.
Do more with Iterable
Help marketers be better marketers by providing tools that empower them to execute their work more efficiently while building a more meaningful relationship with their customers.
Iterable AI Design Values
Values to guide us
Our beliefs in what Iterable AI experiences should be and how they should work for our customers. Alongside our Aurora design system principles, these AI values should serve as a lens for crafting and evaluating our features and products.
Trust
We set clear expectation at each step, giving our users confidence that our AI tools consider their best interest with respect to their data, customers, and business needs.
Empowerment
Our AI is collaborative by design, with a careful balance between automation and user control. We believe that marketers should be setting the rules, not the other way around.
Sensibility
While our solutions may not be right for every customer and use case, we strive to thoughtfully weave Iterable AI across the product in a way that respects existing contexts and paradigms.