Introduction
Consider Iterable's Primary Purple brand color. Designers and developers should refer to this color by the same name and identity, regardless of platform (design, web, mobile etc). If the color changes in design, it should also change on all development platforms automatically (and vice versa).
Design tokens enable this behavior by creating an abstract identity and centralizing the source of truth for this color. Because they help to establish a source of truth, they are often found in design systems. They can be used for colors, text styles, spacings, animation values etc.