The content section within Aurora is to serve as a guide for crafting microcopy that resonates with our marketers, ensuring that every word within our product not only communicates effectively but also embodies the tone and voice of Iterable. Our goal is to create a cohesive user experience that is both informative and engaging.
Iterable Content Principles
- Clarity First: Above all, our microcopy must communicate clearly. We aim to make complex processes understandable at a glance, guiding our users with precision and simplicity.
- Concise but Complete: We value brevity, striving to convey messages in as few words as possible without sacrificing completeness. This approach respects our users' time and attention.
- Consistent Tone: The voice of Iterable is friendly, professional, and accessible. Our microcopy reflects this across all touchpoints, maintaining consistency in how we speak to our users.
- User-Centric: We always write with the marketer in mind, focusing on their needs and experiences. Our language is inclusive and supportive, aiming to empower our users at every step.
- Action-Oriented: Wherever possible, our microcopy encourages action. We use active voice to prompt users towards the next step, making navigation and task completion intuitive.
What You'll Find Here
- Guidelines: Detailed instructions on how to write for different parts of the product, ensuring consistency and coherence across the platform.
- Tone and Voice: An exploration of Iterable's tone and voice, including how to balance professionalism with approachability.
- Examples: Practical examples of microcopy from various parts of our product, illustrating best practices and our writing principles in action.
- Tools and Resources: Recommendations for tools and resources to help you write and test effective microcopy.
Whether you're crafting error messages, tooltips, button texts, or instructional content, this section provides you with the foundational principles and practical guidelines to enhance your writing for Iterable's product. Our collective aim is to create an intuitive, engaging, and seamless user experience through the power of well-chosen words.
Additional resources
Components
A handful of components have detailed content guidelines that can be referenced in the "Guidelines/Content" portion of the Design page.
Links
- Iterable's Writing Style Guide
- Shopify Polaris - Voice and Tone
- Mailchimp Content Style Guide - Voice and Tone
- Zendesk Brandland - Copywriting
- Zendesk Garden - Voice and Tone
Books
- Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word (by Torrey Podmajersky)
- Writing is Designing (by Michael J. Metts & Andy Welfle)
- Microcopy (by Kinneret Yifrah)